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Why Europe Risks Falling Behind in AI — and How to Catch Up

Robert Maciejko
2 min readNov 13, 2024

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McKinsey

Western Europe trails the US in AI and IT spending across sectors, with a gap of 45–70%, based on a McKinsey report called ‘Time to Place Our Bets: Europe’s AI Opportunity’. This lag could slow Europe’s ability to harness AI’s productivity benefits and reduce competitiveness on a global scale.

➡️ LAGGING INVESTMENT: Western Europe’s AI spending is 45–70% behind the US, creating gaps in both IT infrastructure and AI capabilities across key industries.

➡️ SECTORAL DIVIDE: While sectors like construction and real estate show smaller spending gaps, high-growth fields such as media, healthcare, and high-tech face the largest discrepancies.

➡️ POTENTIAL GAINS LEFT UNTAPPED: With AI expected to drive a 3% productivity increase annually, Europe risks missing out on significant economic growth.

➡️ CREATION CHALLENGES: Europe leads in some AI segments, like semiconductor equipment, but lacks competitiveness in core areas like cloud infrastructure and advanced semiconductor manufacturing.

➡️ ENERGY AND INFRASTRUCTURE CONSTRAINTS: Higher operating costs and energy demands are barriers to scaling AI within Europe, impacting its ability to host data centers and power AI development.

Can Europe close the spending and capability gap with the US in time to harness AI’s full potential for economic growth, or will these disparities leave it permanently lagging?

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Robert Maciejko
Robert Maciejko

Written by Robert Maciejko

Entrepreneurial Leader & International Change Driver who delivers. Co-founder of the 1500+ strong global INSEAD AI community. Opinions are personal.

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