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Getting ROI from AI Investments

Robert Maciejko
1 min readDec 4, 2024

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98% of companies are experimenting with AI, but only 4% are seeing measurable results. What separates the successful from the rest?

Here’s what I heard at the LinkedIn Live event hosted by BCG at AWS re:Invent. AWS’s Raghvender Arni, Sanofi’s Emmanuel Frenehard, and BCG’s Mary Martin shared how top companies are achieving ROI from AI:

  • Bet big on transformative initiatives: Focus on a few, high-impact projects that drive real value.
  • Invest in scalable, core business use cases: Align AI efforts with the organization’s core strengths.
  • Prioritize data hygiene and governance: Clean, well-governed data is critical for success.
  • Adopt a culture of experimentation: Give teams the freedom and tools to test and learn.
  • Transform ways of working: Success is 70% about people and processes, and only 10% about algorithms.

Key takeaway: Getting ROI from AI is about strategy, not just technology. It’s about choosing the right projects, building the right foundations, and making sure teams are ready to adapt.

Let me know if you’re also wrestling with how to make AI deliver real results — I’d love to hear your thoughts.

Watch the full session.

#AI #Innovation #AWSreInvent #BCG

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Robert Maciejko
Robert Maciejko

Written by Robert Maciejko

Entrepreneurial Leader & International Change Driver who delivers. Co-founder of the 1500+ strong global INSEAD AI community. Opinions are personal.

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