💡 Generative AI Adoption in 2024: Key Insights from McKinsey’s Latest Survey

Organizations are now seeing significant business value from generative AI, with high performers leading the charge in mitigating risks and maximizing benefits.

➡️ WIDESPREAD ADOPTION: 65% of organizations are regularly using generative AI, nearly doubling from the previous year, with the technology impacting multiple business functions.

➡️ RISK MITIGATION: Inaccuracy remains a top concern, but leading organizations are actively working to address this and other risks such as intellectual property infringement and cybersecurity.

➡️ HIGH PERFORMERS’ STRATEGIES: Top organizations attribute a significant portion of their EBIT to generative AI, use it across more business functions, and implement customized or proprietary models to stay ahead.

KEY QUOTES:

“In 2024, generative AI (gen AI) is no longer a novelty. Nearly two-thirds of respondents to our survey report that their organizations are regularly using gen AI, nearly double what our previous survey found just ten months ago, and four in ten are using gen AI in more than two business functions…