Gen AI: What Businesses Are Using It For

Wharton/GBK

Just out: “Growing Up: Navigating Generative AI’s Early Years” is a detailed report from AI at Wharton and GBK Collective, digging into how Generative AI (Gen AI) is being adopted. It shows how businesses are moving from the initial hype to real-world experiments and figuring out the return on investment (ROI).

• Rapid Adoption Growth: Weekly Gen AI usage among senior business leaders has almost doubled — from 37% in 2023 to 72% in 2024 — especially in Marketing, HR, and Operations.
• Changing Perceptions: Leaders have shifted from curiosity to feeling more optimistic, with less worry about AI taking jobs.
• Scaling Challenges: Gen AI is great for tasks like data analysis and brainstorming, but it hasn’t yet transformed all business functions.
• Future Investment: Gen AI budgets will keep growing, but the pace will slow as companies focus on targeted ROI.

Gen AI Is Widely Used Across Multiple Areas Gen AI is transforming business, from document writing to data analysis. Key areas include Marketing, HR, and meeting summaries. It frees up time for more human-focused work by handling routine tasks efficiently.

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