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5 Common Reasons AI Projects Fail and How to Avoid Them

Robert Maciejko
1 min readAug 20, 2024

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AI can unlock incredible potential, but too many projects never get off the ground. Understanding why AI projects fail can help you set your team up for success. A RAND report gives some great ideas on how to avoid common pitfalls and succeed with AI.

Why AI Projects Fail

1️⃣ Misunderstood problems: Stakeholders don’t clearly define what problem AI is meant to solve.
2️⃣ Data shortage: Not enough high-quality data to train an effective model.
3️⃣ Tech hype: Focusing on the latest tools instead of solving real user problems.
4️⃣ Weak infrastructure: Lack of systems to manage data and deploy models efficiently.
5️⃣ Too complex: Applying AI to problems beyond its current capabilities.

How to Succeed

➡️ Align on the real problem before starting.
➡️ Invest in gathering and cleaning high-quality data.
➡️ Focus on the problem, not the technology.
➡️ Build robust infrastructure from the start.
➡️ Understand AI’s limits and select achievable goals.

AI isn’t a magic fix — success comes from thoughtful planning and practical execution.

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Robert Maciejko
Robert Maciejko

Written by Robert Maciejko

Entrepreneurial Leader & International Change Driver who delivers. Co-founder of the 1500+ strong global INSEAD AI community. Opinions are personal.

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